Helping members stay longer
Understanding why members stay is only the beginning
The next step is understanding how everyday experiences shape whether people choose to keep coming back.
In this course, you'll explore the moments that influence long-term engagement, from helping people feel welcomed and connected to supporting them through periods of change and creating opportunities that evolve as their needs change over time.
You'll discover how belonging develops, why transitions matter, and how clubs can strengthen member experiences in ways that encourage people to stay involved for longer. You'll also explore how to identify your greatest opportunities for improvement and define what success looks like before taking action.
Through practical examples, reflection activities and downloadable resources, you'll finish the course with a clearer understanding of where to focus your efforts and greater confidence in creating experiences that strengthen long-term retention.
Action pack includes
- Community and belonging review
- Creating belonging checklist
- Member journey communication planner
- Progress recognition toolkit
- Retention action planner
- Teen engagement planner
- Transition planning toolkit
