How Baskervilles Gymnastics reduced daily challenges and supported their growth

Running a busy gymnastics club often means finding ways to keep things moving as demand increases. For Baskervilles Gymnastics, the demand was there so they needed to move quickly.

With a large and growing membership and a busy timetable of sessions each week, the club had built a strong and successful programme. At the same time, the workload behind the scenes was increasing just as quickly.

Registrations were being processed manually, payments needed chasing, attendance tracking was taking time to maintain, and communication with families was becoming harder to manage.

None of these challenges were unusual. The difference was how much time they were starting to take as things scaled.

This created a familiar pressure point: more time spent managing admin meant less time available for coaching, planning, and developing the club.

Creating a more structured way of working

The shift at Baskervilles came from working with Thrive4Gymnastics and introducing more structure across these areas.

Rather than handling payments, bookings, attendance, and communication separately, these were brought into a more consistent and connected way of working in the Thrive4 platform.

That change made a noticeable difference across the week:

• Information became easier to access
• Fewer tasks needed chasing or repeating
• The team had a clearer view of what was happening across the club

When everyday processes are easier to manage, the overall workload becomes more predictable.

Reducing the time spent on payments

Payments had been one of the most time-intensive areas. Manual invoicing and follow-ups meant the team were spending significant time checking balances and chasing outstanding payments.

Once this process became more structured, the difference was clear:

“Previously it took a week for [us] to invoice our clients…and now it takes 4 hours!” - Jess, Baskervilles School of Gymnastics

This kind of change does more than reduce time spent on one task. It removes a regular source of interruption and creates a clearer picture of income, making it easier to understand where the club stands financially.

Improving the experience for families

As processes became more consistent behind the scenes with the Thrive4 platform, families also benefited.

Payments were clearer, communication was easier to manage, and booking processes became more straightforward. The improvements helped reduce confusion and made it easier for parents to stay on top of their child’s involvement in the club.

A more consistent experience often supports stronger engagement over time.

Supporting a growing club

With more structure in place, Baskervilles were better positioned to support their growth.

Admin time reduced in key areas, particularly where manual processes had previously taken up significant time. This created more space for the team to focus on coaching and developing the club.

With clearer visibility across payments and operations, the club was also able to operate with greater confidence, contributing to a reported 15% increase in revenue.

A practical example of what can change

Baskervilles is one example of how changes to day-to-day processes can have a wider impact.

The tasks themselves did not disappear. Registrations, payments, and communication still needed to happen. What changed was how those tasks were handled.

When processes are clearer and more connected, the tasks tend to take less time, create fewer interruptions, and providing a strong foundation to support the club more effectively as it grows.

See how Baskervilles approached it

If you’d like to explore the full story in more detail, including how Baskervilles approached each area, you can find out more here:

[Baskervilles Gymnastics case study →]